Digital Dynamo Wanted! We are seeking a highly skilled and experienced Senior Digital Marketing Specialist to join our dynamic marketing team. As a Senior Digital Marketing Specialist, you will play a crucial role in developing, implementing, and optimizing our digital marketing strategies to drive brand awareness, lead generation, and customer engagement.

JOB SUMMARY

The Senior Digital Marketing Specialist is responsible for strategically planning, implementing and optimizing digital marketing initiatives, while providing leadership and guidance on digital marketing trends, best practices and strategy development. The role requires a motivated, tech-savvy, data driven thinker, who has a passion for all things marketing and technology.

Reporting to the Marketing Director, the Senior Digital Marketing Specialist will oversee inbound marketing initiatives via HubSpot, social media engagement, website development and management, assist in the project management process, and design.

PRIMARY RESPONSIBILITIES

Develops and implements effective digital marketing strategies using HubSpot as the primary marketing automation tool for lead generation and conversion optimization, as well as executing the visual elements to support those business strategies
Monitors and posts on social media platforms and executes social media lead generation campaigns
Oversees pay-per-click (PPC) campaigns run by vendor partners including keyword research, ad design, ad scheduling, and data/performance analysis
Works closely with digital vendors to execute successful campaigns on various digital advertising channels; PPC, paid social media, retargeting, display ads, etc
Assists in the creation and dissemination of email campaigns
Monitors and evaluates website analytics, ad campaigns, and other relevant metrics
Tracks and reports on key performance indicators: impressions, conversions, online reputation, cost per lead, cost of marketing, etc
Continually updates and performs SEO audits to websites while using HubSpot to build and manage marketing automation workflows, landing pages, and forms to optimize lead nurturing and conversion
Develops visually appealing graphics while creating and maintaining a consistent visual brand identity across all platforms and materials
Proactively keeps abreast of the latest digital marketing trends, tools, and technologies to ensure the Company stays at the forefront of the competition
Collaborates closely with other marketing team members, the leadership group, sales departments, external partners, agencies and vendors to execute the digital marketing programs and campaigns
Works independently and manages multiple projects simultaneously while meeting deadlines
Performs other duties, as assigned

MINIMUM REQUIRED EDUCATION & EXPERIENCE

College degree in marketing, communications or related field
Proven experience (5+ years) in digital marketing
Knowledgeable in B2B lead generation
In-depth knowledge of HubSpot
Strong understanding of social platforms including, but not limited to, LinkedIn, Facebook, X (Twitter), and Instagram
Basic knowledge of PPC and SEO principles and best practices
Proven experience managing paid media budgets and channels
Proficiency with optimization and A/B testing

PREFERRED EDUCATION & EXPERIENCE

Experience using Adobe Creative Suite, SharePoint, Power BI, and client survey tools
Video editing and production, a plus

ADDITIONAL ELIGIBILITY QUALIFICATIONS

Strong analytical skills for extracting insights, interpreting data, and making recommendations that will optimize performance
Familiarity with key digital marketing tools and platforms (Google Analytics, Google Ads, LinkedIn Ads and related applications)

Creative in nature, excellent organizational and project management skills

Good understanding of the organization’s goals and objectives
Exceptional interpersonal skills, with a focus on rapport-building, listening, and questioning skills
Ability to absorb and retain information quickly
Ability to present ideas in user-friendly language
Highly self-motivated and directed
Keen attention to detail

TRAVEL REQUIREMENTS

This position requires driving/travel occasionally
Must have a valid driver’s license
Maintains a good driving record

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform this position. Reasonable accommodation may be made to enable individuals with disabilities to perform job duties in accordance with state and federal law.

While performing the duties of this job, the employee is regularly required to sit, have repetitive movement (fine motor like typing, writing, keyboarding, filing), talk and/or hear. The employee is frequently required to walk, stand, and twist/turn. The employee is occasionally required to reach shoulder height, above shoulder height or below shoulder height, lift, carry, pull or push 25 pounds or less, kneel and bend/stoop/crouch. Specific vision abilities required by this job include close vision and the ability to adjust focus.

COMPANY BENEFITS

EO Johnson Business Technologies offers a competitive compensation and benefits package. Benefits for full-time EO Johnson employees include:

Competitive compensation
Vacation and self/family care days
Parental leave
Group medical, dental, vision and life
401(K) plan with a 50% match up to your first 8%
Discretionary 401(K) profit sharing plan
Company paid short- and long-term disability coverage
Paid Holidays

HOW TO APPLY

EO Johnson Business Technologies has an online employment application. In order to complete it, you need to apply for a specific position. All open positions can be found on our website at www.eojohnson.com

If this is the first time you have applied for a position with EO Johnson Business Technologies, you will be asked to register. Returning applicants will only need to provide their email address and password.

ABOUT EO JOHNSON BUSINESS TECHNOLOGIES

At EO Johnson Business Technologies, we live by one promise: to make your business better. As a world-class business technologies and managed IT services leader, EO Johnson also provides managed print services, secure document management, scanning, business process improvement, production print and wide format equipment.

With eight offices throughout the Midwest, thousands of valued customers, and more than 66 years of delivering world-class service, we can help you work smarter, not harder. Learn more about how our experts can help you achieve your business goals, manage your networks, grow your business and serve your customers: www.eojohnson.com.

EQUAL EMPLOYMENT OPPORTUNITY

EO Johnson Business Technologies is committed to providing equal employment opportunity to all applicants and employees regardless of their race, creed, color, religion, gender, age, national origin, disability, military service, protected veteran status, genetic information, sexual orientation, gender identity or any other characteristic protected by federal, state or local law. We are strongly committed to this policy and believe in the concept and spirit of the law.

You are using an unsupported browser.